I have learned so much about constructing an incredible valuable blog post since I began my blog in 2010. It should go without saying that my older blog posts are not quite as solid as my current blog posts. SEO TELEGRAM COMMUNITY of my older content is missing nutrition information, alt text, internal links, no follow links, video, and some are missing all of the above. Clariti allows me to easily identify those posts that need those elements, create projects to make sure that the updates are made and track how those updates impact my traffic.
It means you have to actually be the thing you’re trying to be, as illustrated through your company’s SEO marketing. The leading search engines, such as Google, Bing, and Yahoo! Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically. Think about the words that a user might search for to find a piece of your content.
- You need to know if traffic drops to a critical page, pages become slow, unresponsive or fall out of the index, your entire website goes offline, links break, or any other number of potential catastrophic issues.
- Search engine optimization has always had it’s own unique language and terms.
- You could also write an original piece of research, break an exciting news story, or leverage your unique user base.
- Fail to use the words that readers are searching for, and accept that search engines will show your competitors’ story on top instead of yours.
- This could be through blog posts, social media services, email, forums, or other means.
- If your business is showing up on the first page of their Google search, that means you’re more likely to get that business.
Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, and posters. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company’s website.
You have to ask for the action, and it has to be clear. Don’t waste the time and effort you’ve put in thus far to earn their trust and prove your authority without the follow-through. And the more attractive your mobile site is to visitors, the lower your bounce rate will be, which is another win for SEO. To keep it simple, answer questions succinctly and remove redundancies, simplify headers, and possibly even structure your content in a question and answer form.
It seemed like a no-brainer – I felt confident I could grow professionally at WMG and I’ve not looked back since. If your website could use a refresh or you’re looking to drive more traffic to your site, fill out the form below and we’ll contact you to learn more about your digital needs. Guest Post Author Torrey Tayenaka is the co-founder and CEO of Sparkhouse, a training video production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain, and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations. Case studies can be turned into engaging slideshows and presentations that include graphs, charts, and projections.
On-page optimization involves every aspect of the pages of your site, including copy, content, images, and more. The quality of the content is often overlooked when it comes to on-page optimization. Although we would like to rank for every single keyword in our industry, it’s important to consider the practicality of it all. It’s really difficult to rank for every possible keyword in your field. This drives home the idea that a concise list of keywords is more valuable than a long list of over-saturated keywords. Within that concise list should be plenty of long-tail keywords or search queries for your services.
In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer. If your site serves lots of static content (like blog posts or product landing pages) across multiple pages, consider implementing it using AMP (Accelerated Mobile Pages). It’s a special flavor of HTML that ensures your site stays fast and user friendly, and can be further accelerated by various platforms, including Google Search. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup when showing breadcrumbs.
Our recommendations are geared toward smartphones, but we encourage multimedia and feature phones site owners to follow the same advice where they feel appropriate. An Image sitemap can provide Google with more information about the images found on your site. This increases the likelihood that your images can be found in Google Images results. The structure of this file is similar to the XML sitemap file for your web pages. If a user is viewing your site using assistive technologies, such as a screen reader, the contents of the alt attribute provide information about the picture.
That, in combination with new breakthroughs in technology (look no further than the explosive rise of ChatGPT in late 2022 and the sudden addition of generative AI to search results in 2023). Reading (or, if you prefer, watching or listening to) the latest SEO news, research, best practices and other developments should become one of your regular habits, whether it’s daily, weekly or monthly. You should also invest in attending at least one or two events per year. Let’s take Facebook, for example, where factors such as engagement (Likes, comments, shares, etc.) and who people are connected to matter. Then, on Twitter, signals like recency, interactions, or the author’s credibility are important.
Another important component of your SEO strategy is off-page optimization. This refers to efforts taking place outside of your website. Specifically, this means acquiring links to your site from other websites. Links act as votes of authority for the content on your site.